Strategy

The FOG® Diagnostic. A proprietary method to help you get unstuck.

You've shipped. Customers pay. The work happens. And the next move keeps moving every time you look at it.

That's what the FOG® Diagnostic is for. A fixed-scope, three-day strategic engagement built on a framework I've used across companies in music tech, wellness tech, and AI. Foundation, Optimization, Growth. By the end of three business days, you walk away with a recorded live session, a written plan, and a clear implementation roadmap you can start Monday.

This is my direct engagement. If you're stuck on what to do next, it's what I built for you.

See how the FOG® Diagnostic works

AI execution

Need AI execution? That's Optimize Labs.

For automations, custom workflows, or technical builds, I hand you to Optimize Labs, the boutique AI agency I co-founded. Most AI work delivers slides, not systems. My team builds the systems. I stay involved on strategy.

Three productized tiers:

AI Audit, €1,999

Tactical AI diagnostic with prioritized recommendations.

Sprint, €4,999

Five-day fixed-scope implementation.

Custom, €10K+

Bespoke build, qualified separately.

See Optimize Labs

Take the 15-min intro call

Free. About 90 seconds of context first so we both walk in prepared. If you're not a fit for what I do directly, I'll point you to who is.